3 Summer Habits That Separate Top Agents

By Willie Miranda

Willie Miranda has more than 27 years of experience in the real estate and insurance industry. Willie and his team have sold over 15,000 homes and over 3.5 billion dollars in real estate sales.

Real estate agents, don’t get caught in the summer trap. We see it every single year. The kids are home, the vacations are here, the graduations are happening, and a lot of agents just quietly mail it in for the whole summer. They check out. The thing is, the next 60 days are crucial for your success, and for keeping that success going.

We call it “separation season.” This is the stretch where the top agents, the ones who have been doing this a long time, know to lean in, precisely because so many others have checked out. While a lot of agents are coasting, the productive, successful ones shine because they understand how much the summer months matter for staying on top of their activities. So what can you actually do?

Here are the three things we always tell agents to keep them consistent and focused over the summer.

1. Set your summer non-negotiables. If you’re going to work, say, five days a week through the summer, then build in daily minimums you hit no matter what. That could be ten calls a day, five handwritten notes a day, three social media posts for the week, one video email, and one weekly email. You don’t need to work twelve-hour days. You just need daily non-negotiables you keep doing, because the moment you shut those off, you’re shutting your business off 60 to 90 days from now. Set them, and let them happen every day, regardless of what else is going on.

2. Time block around family and vacations. The kids are home, you’ve got grandkids around, there are things you want to be present for, so protect that time by blocking your work around it. Get your activities done earlier in the day. I’ve always done this myself, getting up at 5:00 or 5:30 in the morning to knock out emails and everything the day requires, so the afternoon is free for family without that nagging feeling that the prospecting calls and follow-ups didn’t get done. Block those activities in the morning, finish them, and the rest of the day is yours.

3. Remember that summer activities create fall closings. Our business runs on a 60 to 90-day cycle. The business doesn’t go on vacation, and neither do the bills; we still have to run the business and keep it moving. So make sure the activities you do now, the follow-ups, the pipeline work, are feeding what closes in September and October. A lot of those fall closings come directly from the work put in over the summer.

None of this means you should skip your vacation. We’re big believers in time with family. I have taken the same family trip to Bethany Beach for 25 years, and there’s usually a long weekend in there, too. The difference is staying in motion. Even on vacation, that might look like heading down in the morning, then coming back up for an hour to handle a few calls and follow-ups. Not shutting the business off completely is what keeps it alive.

So create that separation season, become one of the top agents moving forward, and don’t get caught in the summer trap as so many do.

If you want help building a summer plan and the systems to stay consistent, that’s exactly what we do. Give us a call or text at (518) 376-1073, email us at wmiranda@mrgteam.com, or visit ultimaterealestatesuccessblueprint.com. Let’s go get them this week.